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Ask Snowy is your AI assistant built right into SnowSEO. Ask it anything about your brand’s SEO, AI visibility, rankings, traffic, content, and audits - in plain English - and it pulls the real numbers from your data, explains what they mean, and can even take action for you (with your approval). Think of Snowy as a knowledgeable colleague who already knows your brand, has all your dashboards open, and can turn a question like “How’s my AI visibility trending?” into a clear chart and a short takeaway in seconds.
Ask Snowy is in BETA. Open it anytime with the Ask Snowy button at the top of your dashboard - look for the robot icon with the green Beta badge.
The Ask Snowy button in the dashboard header
Snowy defaults to your currently selected brand - say “my brand” or “my site” and that’s the one it uses. You can also ask about your other brands right in the same chat (for example, “compare this to my other brand X”), and Snowy will look them up and pull the right data. It can only ever see brands you have access to.

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Opening Snowy

Snowy lives in a panel that opens over your dashboard, so you never lose your place.
  • From the header - Click Ask Snowy (top of any dashboard page).
  • From a “Fix Now” or “Help” menu - Many places in SnowSEO (Website Audit issues, Page Speed, Integrations) have an Ask Snowy option that opens Snowy with the right question already filled in.
You can use Snowy in two layouts, and switch between them anytime with the expand/collapse button in its header:
A slim panel docked to the right of your screen. Great for quick questions while you keep working on the dashboard behind it.
On mobile, Snowy opens as a full-screen view, and you can tap the menu icon to browse your past chats. The Ask Snowy sidebar panel open over the dashboard
Start a fresh conversation anytime with the + (New chat) button in Snowy’s header. Each chat is saved separately so you can come back to it later.

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Your First Conversation

1

Open Snowy

Click Ask Snowy in the dashboard header. The panel slides in with a few suggested prompts to get you started.
2

Ask a question

Type a question in plain English - for example, “How visible is my brand in AI answers this month?” - and press Enter (or the send button). Use Shift + Enter for a new line.
3

Watch Snowy work

Snowy pulls the relevant data, then streams its answer back. When the answer involves numbers, it builds a chart, table, or metric card so you can see the trend at a glance - not just a wall of figures.
4

Keep the conversation going

Ask follow-ups in the same chat - “Now compare that to last month” or “Which competitor is ahead of me?” Snowy remembers the context of your conversation.

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What You Can Ask

Snowy is focused on your SEO, AI visibility, rankings, analytics, content, audits, and brand. A few examples of what people ask:
  • “What’s my AI visibility score and how has it changed?”
  • “Show me my top 10 keywords by clicks from Search Console.”
  • “Which of my pages lost traffic in the last 30 days?”
  • “How do I compare to competitors in AI answers?”
  • “Summarize my latest website audit and what to fix first.”
  • “Give me a list of keyword ideas for ‘project management software’.”
  • “Write me a competitor analysis I can export to PDF.”
  • “Start tracking these 3 keywords for me.”
  • “How do I connect Google Search Console?”
Snowy also knows your brand details (products, audience, guidelines) and understands how SnowSEO works, so it can answer “how do I…” questions about the platform itself and point you to the right feature.
Snowy replies in the language you write in. Ask in French, Spanish, or German and the whole answer - including charts and reports - comes back in that language.

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Visual Answers

Instead of pasting long lists of numbers, Snowy turns your data into clean, interactive visuals: In Window mode these appear in a dedicated panel beside your chat. Documents and code come with Copy and Download buttons (Markdown or PDF for documents), so a report Snowy writes is ready to save or share. Snowy showing a chart and metric cards built from live data

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Taking Action - Snowy Always Asks First

This is the most important thing to know about Snowy: it never changes your data without your explicit approval. Snowy can do two kinds of things:
  • Read your data - pulling rankings, traffic, audits, AI visibility, brand settings, and articles. These run automatically in the background (you’ll see a short “Searching your rankings…” style status while it works) because they only look at your data.
  • Take actions that change your data - like tracking keywords or prompts, creating a topic cluster, or editing, scheduling, publishing, or deleting an article.
Whenever Snowy wants to do something in the second group, it proposes the action and shows you an Approve / Cancel card. Nothing happens until you click Approve. Snowy proposing an action with an Approve / Cancel card
Snowy clearly flags anything destructive - like deleting an article or unpublishing - before you approve it. Once an action runs, Snowy tells you exactly what happened.
So you can ask Snowy to “track these keywords” or “schedule this article for Monday” and stay completely in control - it only ever drafts the change and waits for your go-ahead.

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Web Search & Images

Open the + menu in the message box for two extras:
Off by default. Turn it on for a message when you need current, time-sensitive info Snowy can’t get from your data - for example, “What changed in the latest Google algorithm update?” When it’s off, Snowy answers from your data, your brand knowledge, and the SnowSEO docs instead.Web search adds +1 credit to that message (see Credits & Usage below).

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Credits & Usage

Every message you send to Snowy uses AI credits from your plan. The cost is simple: So a plain question costs 1 credit; a question with web search and one image costs 3 credits. Two small indicators in the message box keep this clear:
  • The coin badge next to the + button shows what the current message will cost. Hover or tap it for a breakdown (text chat + any web-search or image surcharge).
  • The circular meter next to the send button shows how many AI credits you have left. Hover or tap it to see your exact remaining balance and when it resets.
The per-message cost badge and the remaining-credits meter in the Snowy composer
Trial accounts use trial credits, and the meter shows your trial balance. If you run out of credits mid-conversation, Snowy lets you know and links you to your usage and plan options - your conversation stays saved.

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Chat History

Every conversation is saved automatically so you can pick up where you left off.
  • History rail - In Window mode (and the mobile menu), browse all your past chats, grouped by date.
  • Auto-titles - Snowy names each new chat for you based on your first message.
  • Search - Find an old conversation by title.
  • Manage - Pin important chats to the top, Rename them, or Delete ones you don’t need.
Snowy chat history rail in Window mode
If you switch to a new chat while Snowy is still answering a previous one, the first answer keeps generating in the background - when it finishes you’ll see a small green dot on that chat in your history.

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Good to Know

  • Connect your integrations for the richest answers. A lot of Snowy’s data comes from connected tools - Google Search Console, Analytics, Bing, PostHog, a CMS. If something isn’t connected, Snowy will tell you which integration you need and where to connect it (Settings → Integrations), then offer to continue.
  • Snowy stays on-topic. It’s built for SEO, AI visibility, content, and marketing analytics. Ask it something unrelated and it’ll politely point you back to where it can help.
  • It only uses real data. Snowy builds its charts and answers from the numbers it actually pulls from your account - it doesn’t invent figures.

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Frequently Asked Questions

No. Snowy can freely read your data, but anything that changes your data - tracking keywords, creating clusters, editing/scheduling/publishing/deleting articles - is only ever proposed. You’ll see an Approve / Cancel card, and nothing runs until you approve it. Destructive actions are flagged clearly.
Some questions need data from a connected tool (like Search Console or Analytics). If that integration isn’t set up, Snowy can’t pull those numbers - it’ll name the integration you need and point you to Settings → Integrations to connect it, then you can re-run the question.
A text message is 1 credit. Turning on web search adds +1 credit, and each image you attach adds +1 credit. The coin badge in the message box always shows the current message’s cost, and the circular meter shows your remaining balance.
No. Images are used only to answer the single message you attach them to, and are not stored in your chat history.
Yes. Snowy defaults to your currently selected brand, but you can ask about any of your other brands in the same conversation - just name the brand (e.g. “how does my other brand X compare?”) and Snowy pulls its data. It can only access brands you have access to.
Yes - when Snowy builds a document (like an audit or strategy doc) it includes Copy and Download buttons, with Markdown or PDF export. Code snippets can be copied or downloaded too.
Yes. Snowy answers in the language you write in, including any charts and reports it generates.