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When managing multiple websites or client sites, the Overview dashboard acts as your central command center. It aggregates high-level performance metrics, historical trends, and active resource counts across all the brands (teams) in your organization, eliminating the need to switch between individual projects one by one.

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Unlocking the Overview

The multi-brand Overview is designed specifically for teams managing portfolios of websites.
  • Single Brand Setup: If you only have one brand configured under your organization, the Overview option is hidden from the sidebar navigation entirely. Attempting to access /dashboard/overview directly will automatically redirect you to your brand’s Home page.
  • Multiple Brands Setup: Once you configure two or more brands, the Overview tab becomes visible in the sidebar, automatically activating the brand cards, sparklines, and comparison charts.
Need to add another website? You can add a new brand at any time by clicking your brand name at the top of the sidebar and selecting Create a brand, or by going to Settings → Organization Settings → All Brands and clicking Invite or Create a brand.

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Layout Modes

The Overview supports two visualization modes to match your workflow. You can toggle between them using the buttons next to the page header:
  1. List View (Default): A dense, scannable table view highlighting all metrics and resource badges in clean rows. This is recommended when managing a large number of brands (e.g., agencies).
  2. Grid View: A card-based layout where each brand is represented by a separate card, giving sparkline charts more visual breathing room.
Your layout preference is automatically saved locally, so it will remain selected whenever you return to the dashboard.

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Brand Cards & Rows

Each brand card or row is divided into three key sections:

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1. Brand Profile

Displays the brand’s logo or favicon, the display name, and a direct clickable link to the primary website domain.

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2. Resource Badges

A row of color-coded badges showing the count of active resources configured for that brand:
  • Keywords: Total target search terms tracked in daily ranking reports.
  • Prompts: Total AI search engine prompt queries monitored.
  • Clusters: Number of strategic content topic clusters created.
  • Articles: Total articles planned, drafted, or published in the content planner.
Each badge is clickable! Clicking a resource badge (e.g., Articles) will instantly set that brand as active and navigate you directly to that resource page (e.g., the Content list).

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3. Metric Sparklines & Latest Scores

Tracks the latest performance scores along with a mini line chart (sparkline) representing the last 10 snapshots:
  • AI Vis (AI Visibility): Your brand’s share of voice and citation presence across tracked AI platforms (ChatGPT, Gemini, Perplexity). Clicking it opens the brand’s AI Visibility dashboard.
  • Audit (SEO/GEO Audit): The overall technical SEO/GEO health score out of 100. Clicking it opens the brand’s Website Audit report.
  • SoV (Share of Voice): Your brand’s voice share percentage compared to tracked competitors. Clicking it opens the Competitors comparison section.
  • Cites (Citations): Total number of citations referencing your brand in AI assistant responses. Clicking it opens the Citations evidence table.

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Brand Comparison Chart

At the bottom of the Overview page is the Brand Comparison chart. This section automatically visualizes and compares all your brands side-by-side:
  • Horizontal Bar Chart: Automatically ranks your brands in descending order, showing the best-performing brand at the top.
  • Color-Coded: Each brand is represented by its unique brand color (auto-extracted from its logo or favicon).
  • Metric Selector: Use the tab buttons above the chart to toggle comparison between:
    • AI Visibility: Compare the generative engine optimization (GEO) strengths of all brands.
    • Audit Score: Compare the technical SEO health ratings of all domains.
If a newly created brand has not run its first website audit or AI visibility checks, its score will display as — (dash) and will not show up in the comparison chart until the first scan completes.