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This guide walks you through the onboarding process in SnowSEO — from creating your account to setting up your first Brand. In SnowSEO, a Brand represents a single website or domain. All your data — including keywords, audits, traffic, and content — is organized within that Brand, ensuring a structured and isolated workspace for each site you manage.
If you manage multiple websites (for example, as an agency or an organization with regional domains), you should create a separate Brand for each one. Every Brand maintains its own integrations, settings, and dataset.

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Creating Your First Brand

1

Register your Organisation

Once your account is created, SnowSEO automatically initializes your organization with a default name in the format: <Your Name> Organisation.Website Traffic Dashboard
2

Enter your brand

Enter the root domain of your website without including the protocol — for example, acme.com or www.acme.com.Website Traffic Dashboard
SnowSEO automatically handles the https:// protocol, so there is no need to include it. However, include www. if it is part of your primary domain, as search engines treat acme.com and www.acme.com as separate properties.
3

Choose your target region

Select the primary regions where your audience is located — you can choose more than one. This determines which regional Google index is used for rank tracking (for example, Google US vs. Google UK results), and the first region becomes your default country.Website Traffic Dashboard
4

Choose your Competitors

SnowSEO automatically identifies your top competitors and suggests the main topics you should cover, based on your domain. You can add or adjust both as needed.Website Traffic Dashboard
5

View your stats

The AI Visibility Report provides a high-level overview of your brand’s presence across AI platforms. It helps you evaluate how your brand compares against competitors and how frequently it appears in AI-generated responses.
It answers key questions such as: “How visible is my brand?” and “Where do I stand within the competitive landscape?”AI Visibility Report
After your initial stats, onboarding wraps up by showing your topical authority map, a suggested content strategy to act on, and your plan options — then drops you into the dashboard.

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Brand Settings Reference

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Frequently Asked Questions

Yes. You can create a separate Brand for each website. Each Brand includes its own keyword tracking, audits, content workflows, and integrations — all accessible within a single account. You can switch between Brands using the sidebar.
Yes, but only once every 30 days. Changing your domain resets the brand’s data (articles, keywords, audits, integrations, competitors) and walks you through onboarding for the new domain. Your organization and team members are preserved. If you’d rather keep the existing data, create a separate Brand for the new domain instead.
The number of Brands depends on your subscription plan. Starter plans include a limited number of Brands, while Pro and Scale plans support a higher limit. You can review your plan details in Account Settings → Billing.
Yes. Once integrations such as GSC and GA4 are connected, all invited team members can access the same Brand data. Individual authentication is not required for each user.
There are no seat limits on any plan — you can invite as many team members as needed at no additional cost.
Ensure you are signed in with a Google account that has access to the desired GSC property (at least “Restricted” permission). If the issue persists, try disconnecting and reconnecting your Google account in Brand Settings.