If you manage multiple websites (for example, as an agency or an organization with regional domains), you should create a separate Brand for each one. Every Brand maintains its own integrations, settings, and dataset.
Creating Your First Brand
Register your Organisation
Once your account is created, SnowSEO automatically initializes your organization with a default name in the format: 
<Your Name> Organisation.Enter your brand
Enter the root domain of your website without including the protocol — for example, 
acme.com or www.acme.com.Choose your target region
Select the primary country where your audience is located. This determines which regional Google index is used for rank tracking (for example, Google US vs. Google UK results).
Choose your Competitors
SnowSEO automatically identifies top competitors based on your domain. You can also manually add or adjust competitors as needed.
View your stats
- AI Visibility Report
- GEO Audit Report
The AI Visibility Report provides a high-level overview of your brand’s presence across AI platforms. It helps you evaluate how your brand compares against competitors and how frequently it appears in AI-generated responses.
It answers key questions such as: “How visible is my brand?” and “Where do I stand within the competitive landscape?”
It answers key questions such as: “How visible is my brand?” and “Where do I stand within the competitive landscape?”
Brand Settings Reference
| Setting | What it controls |
|---|---|
| Domain | The root URL being tracked. This cannot be modified after creation — if changes are required, delete and recreate the Brand. |
| Target Region | The Google data center used for rank tracking. Changing this setting will impact historical ranking data. |
| Crawl Schedule | Defines how frequently automated Site Audits are performed (Daily, Weekly, or Manual only). |
| GSC Property | The Google Search Console property associated with this Brand. |
| GA4 Property | The Google Analytics 4 property used for tracking traffic and session data. |
Frequently Asked Questions
Can I manage multiple websites in one SnowSEO account?
Can I manage multiple websites in one SnowSEO account?
Yes. You can create a separate Brand for each website. Each Brand includes its own keyword tracking, audits, content workflows, and integrations — all accessible within a single account. You can switch between Brands using the sidebar.
Can I change the domain after creating a Brand?
Can I change the domain after creating a Brand?
No — the domain cannot be modified after creation, as this ensures the integrity of historical data. If you need to track a different domain, create a new Brand and delete the existing one if it is no longer required.
How many Brands can I create?
How many Brands can I create?
The number of Brands depends on your subscription plan. Starter plans include a limited number of Brands, while Pro and Scale plans support a higher limit. You can review your plan details in Account Settings → Billing.
Do all team members see the same data?
Do all team members see the same data?
Yes. Once integrations such as GSC and GA4 are connected, all invited team members can access the same Brand data. Individual authentication is not required for each user.
How many team members can I invite?
How many team members can I invite?
There are no seat limits on any plan — you can invite as many team members as needed at no additional cost.
My GSC property isn't showing in the dropdown — what do I do?
My GSC property isn't showing in the dropdown — what do I do?
Ensure you are signed in with a Google account that has access to the desired GSC property (at least “Restricted” permission). If the issue persists, try disconnecting and reconnecting your Google account in Brand Settings.