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This guide walks you through onboarding in SnowSEO, from entering your website to setting up your first Brand. In SnowSEO, a Brand represents a single website or domain. All your data, including keywords, audits, traffic, and content, is organized within that Brand, giving each site you manage its own isolated workspace.
If you manage multiple websites (for example, as an agency or an organization with regional domains), create a separate Brand for each one. Every Brand has its own integrations, settings, and data.
Your organization is created automatically when you sign up, so there is nothing to register. Onboarding is saved as you go: if you log out or close the tab, you resume where you left off.

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Setting Up Your First Brand

The screen is split in two. On the left you answer one question per step. On the right, a brand profile card fills in live as SnowSEO reads your site, so you can see what it found.
1

Enter your website

Type your website address, for example acme.com, and press Continue. SnowSEO reads the site and fills in your brand profile for you: what your brand does, who you serve, your sector, language, and the markets you target. Edit any of it in place before moving on.
You don’t need to type https://. Include www. if it is part of your primary domain, as search engines treat acme.com and www.acme.com as separate properties.
Managing several sites? Paste or add multiple domains to build a list, or click Import from Search Console to pull in the sites on your Google account. SnowSEO sets up the first one now and keeps the rest queued as Not set up yet, ready to start whenever you are.
2

Choose your competitors and topics

Who are you up against? SnowSEO suggests your top competitors and the main topics you should cover. Add or remove any, or click Suggest more for fresh ideas.
  • Competitors: at least 3, up to 8.
  • Topics: at least 4, up to 10.
3

Pick what to watch in AI answers

What should we watch in AI answers? Choose the prompts you want to track in AI platforms such as ChatGPT. On your first brand, pick up to four to track from day one (click Regenerate for new suggestions). When you add another brand later, you can pick as many as you like, and each one uses credits.
4

Choose a plan

New accounts finish by choosing a plan: Starter, Pro, or Scale, billed monthly or yearly. Pro includes a 7-day free trial that you can cancel anytime during the trial. After checkout you land in your dashboard while SnowSEO sets up your brand.This step is skipped when your organization already has an active plan, for example when you add another brand, or when you redeemed an AppSumo deal (see below).
After checkout, SnowSEO turns on your AI platforms, starts tracking your chosen prompts and keywords, and builds your first content plan. Your first results appear over the next few minutes.
AppSumo customers: after you redeem your license, click Create your first Brand on the confirmation page and complete the steps above. Your plan is already active, so you skip the plan step.

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Brand Settings Reference

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Frequently Asked Questions

Yes. Create a separate Brand for each website. Each Brand includes its own keyword tracking, audits, content workflows, and integrations, all within a single account. Switch between Brands using the brand switcher at the top of the sidebar, and add one with Add New (organization owners only).
Yes, but only once every 30 days. Go to Settings → Brand Book → About and edit Brand Website. Crawled pages, audits, and integrations are cleared, and you choose whether to also clear prompts, keywords, articles, the knowledge base, backlink outreach, topic clusters, and competitors. Your organization and team members are preserved. To keep all existing data, create a separate Brand for the new domain instead.
It depends on your plan: Starter includes 1 Brand, Pro includes 3, and Scale is unlimited. Review your plan under Settings → Billing & Plans. If you need more room on Starter or Pro, you can switch plans or add brands as a prepaid add-on.
Yes. Once integrations such as GSC and GA4 are connected, all invited team members can access the same Brand data. Individual authentication is not required for each user.
It depends on your plan: Starter includes 1 user, Pro includes 6, and Scale is unlimited. Invite people from Settings → Organization & Users.
Make sure you are signed in with a Google account that has access to the desired GSC property (at least “Restricted” permission). If the issue persists, disconnect and reconnect your Google account under Settings → Integrations.