AI Visibility

Ranking #1 on Google used to be the ultimate goal. But today, a growing number of users skip Google entirely and go straight to ChatGPT, Perplexity, or Google’s AI Overviews for answers. If these AI tools don’t reference your brand, you’re invisible to those users, regardless of your Google ranking. AI Visibility measures exactly that: how often AI-generated answers use your website as a source, and how you compare to competitors for the same topics.

You can rank #1 in traditional Google search and still be completely ignored by AI. SnowSEO helps you close that gap.

Setting Up AI Visibility Tracking

AI Visibility setup steps showing platform configuration and prompt tracking

Open AI Visibility for your active Brand

In the sidebar, go to Analysis → AI Visibility and confirm you’re inside the correct Brand workspace. If you manage multiple sites, switch to the right Brand first.

Enable AI platforms for your brand

Before you can track prompts, your brand needs at least one AI platform enabled. Go to Settings → Automation → Prompt Tracking and switch on the platforms you want to use. Which platforms you can enable depends on your plan (for example, Starter includes ChatGPT, and higher plans unlock more such as Gemini, Perplexity, and Claude). Without an enabled platform, adding prompts shows a “No AI Providers Enabled” message.

Add your first prompts

Click Add Prompts in the page header and choose Single prompt, Bulk import, Auto-Create from GSC, or Ask Snowy. Enter search queries that your potential customers would ask, for example:

“What’s the best CRM for small businesses”
“How to improve website traffic”
“[Your brand name] vs [competitor]”

Prompts that mention your brand will be automatically classified as Branded; others are Unbranded.

Wait for processing

New prompts are queued for analysis right away and run against every enabled AI platform. Results appear as soon as processing finishes, which depends on how many prompts and platforms you added. Processing prompts show a spinner in the Prompts table, and a banner appears at the top of the page while any are running.

Review your baseline metrics

Once processing completes, note your AI Visibility, Share of Voice, Citation Share, and Competitors cards on the Overview tab. These are your baselines for measuring progress. Use the date range picker to see how metrics change over time.

Explore competitive insights

Open the Competitors tab to see all detected brands, their visibility scores, and your share. Use the Citations tab to understand which of your pages and which domains are cited most often by AI.

Track weekly and iterate

Prompts refresh automatically on your plan’s cadence (see How often are prompts refreshed?). Check the Competitors and Citations tabs regularly to monitor trends and identify new competitors or citation opportunities.

After the first run, metrics refresh on each prompt’s scheduled cycle. You can also re-run any prompt manually from the Prompts tab.

Don’t just track generic industry queries - add prompts that include competitor brand names. For example, if you’re a CRM company, track prompts like “HubSpot vs [your brand]” or “best CRM for startups [competitor].” This reveals exactly how AI positions you against specific rivals and uncovers visibility gaps you wouldn’t see from generic prompts alone.

How AI Visibility Tracking Works

SnowSEO tracks your brand’s presence across AI platforms by regularly running tracked prompts - search queries relevant to your industry - against multiple AI platforms. Each time a prompt runs, SnowSEO:

Sends the prompt to your enabled AI platforms, once for each region you track the prompt in
Collects the raw AI response text
Extracts every brand mentioned, their position in the response, sentiment, and cited sources
Computes visibility metrics based on how prominently your brand appears compared to competitors

This process runs automatically on your plan’s refresh cadence, so your data stays current without manual intervention.

Global Filters

The page header lets you scope the data on every tab:

Filter	Options	What it does
Platform switcher	The AI platforms you have enabled, shown as logos	Click a logo to show only that platform, click more to add them, and click the last selected one to show all platforms again
Date range	Presets such as Today, Yesterday, This Week, Last Week, 7, 30, 90, or 180 days, this or last month or year, All time, or a Custom Range	Time window for response data
Filter	Tracking (Tracked, Untracked), Prompt Type (Branded, Unbranded), Intent (Informational, Navigational, Transactional, Commercial), Competitor, Country	Narrow the data to a subset of prompts, a competitor, or a region. Each group allows multiple selections

AI Visibility header with the platform switcher, date range picker, and Filter menu

AI Visibility Tabs

The AI Visibility dashboard has four tabs, listed under Analysis → AI Visibility in the sidebar: Overview, Prompts, Competitors, and Citations.

Overview
Competitors
Citations
Prompts

The Overview tab is your at-a-glance summary of how your brand is performing across AI platforms: visibility, share of voice, citations, sentiment, and how you stack up against competitors. Everything here respects the filters at the top of the page.

Top Metric Cards

Four summary cards headline the tab. Click a card to jump to the section or tab behind it:

Your overall AI Visibility score for the selected period, with a per-platform breakdown and a change indicator versus the previous period.

Share of Voice

Your share of the combined visibility of every brand named in AI responses, with your Share of Voice rank among those brands.

Citation Share

The percentage of AI responses that cite a page from your website, with your most cited source underneath.

Competitors

How many of your competitors you outrank, shown as “X of Y outranked” (for example, “3 of 5”). Ties are not counted as outranked.

Visibility Overview

Two side-by-side widgets:

Brand Visibility - a multi-brand line chart of visibility over time. Use the brand/segment filter to choose which brands to compare (up to 5 at once), and pin your own brand to keep it in view.
Leaderboard - brands ranked by how many responses mention them, with columns for Brand, Mentions, Visibility, DR (Ahrefs Domain Rating, 0–100), and Position (rank by mentions, color-coded by tier). Every brand’s Visibility, yours included, is averaged over all responses in the period.

Share of Voice Over Time - a stacked area chart showing how SOV shifts between brands over the period (compare up to 11 brands).
Share of Voice - a donut chart of the current SOV split with a clickable brand legend.

Citations

A compact breakdown of your citations by page type and domain category. Click View Details to jump to the full Citations tab.

AI Platforms

Your average position on each AI platform, so you can see where you appear early and where you appear late or not at all.

Sentiments

Sentiment Distribution - a bubble chart of Positive / Neutral / Negative mentions with the percentage split and change.
Sentiments Over Time - a stacked area chart tracking how sentiment moves across the period.

Competitors

Brand VS Competitors - a radar chart comparing your brand against a selected competitor across Visibility, Mentions, Citations, Sentiment, and Share of Voice.
Performance Comparison - a table with the same five metrics for your brand, the chosen competitor (or the average competitor), and the difference.

Click View All to open the full Competitors tab.

The Competitors tab gives you a competitive intelligence view. It shows every brand detected in AI responses and how they stack up against each other.

Top Metric Cards

All Mentioned Competitors

The total number of unique brands detected across all AI responses for your tracked prompts, including yours.

Your Brand Mentions

How many times your own brand was mentioned across all AI responses.

Active Competitor Mentions

Total mentions across the active competitors you’ve configured.

All Mentioned Brands

A table of every brand detected across your prompts. Switch between All Brands and Direct competitors (the brands you’ve marked as competitors in Settings), search by name, and pin your own brand to the top.

Column	What it tells you
Brand	Brand name, favicon, and a badge: Competitor for your direct competitors, or Growing / Declining for other brands that moved up or down
Visibility	Score with change versus the previous period
Mentions	Count with change
Cited	How often the brand was cited as a source, with change
Sentiment	Icon + score
AI Visibility Share	The brand’s share of total AI visibility, with change
Actions	Mark or unmark the brand as a direct competitor

Watch the Growing badge on brands that aren’t in your competitor list. An emerging brand today could be your biggest AI visibility threat next quarter, and you can mark it as a direct competitor from the Actions column.

Click any row to open the Brand Summary sidebar.

You versus Comparator’s Visibility

A line chart comparing visibility trends over time for the brands you select. Use the filter panel to choose which brands to compare.

Where Brands Appear

Toggle between By Provider and By Position views. A color-coded table shows the percentage share each brand has per AI platform, or per position rank (#1 through #5+). Hover any cell to see the exact brand name and share value.

The Citations tab shows exactly how and where your brand is being cited in AI responses: which pages, which domains, and which AI platforms.

Top Metric Cards

Total Citations

The total number of times your brand was cited in AI responses, with the number of sources behind it.

Total Competitors

The number of other brands also being cited in your tracked prompts.

Citation Share

Your citations compared with your competitors’. Higher means AI cites you more consistently.

Sources cited by AI

The domains and pages AI cited as sources. Pick a view with the tabs: Domains, Pages, Your pages, or Competitors (the sources cited for your direct competitors). Search by name, pin your brand, and use Filter to narrow by Type, Provider, or Domain rating. Click a page to see the AI answers that cited it.

Column	What it tells you
Rank	Position in the list for the current sort
Source	Domain or page URL with favicon
Competitors	Which of your competitors are also cited from this source
Cited	Citation count with growth indicator
Providers	Which AI platforms cited this source
Visitors from your analytics provider	Visits to the page from your connected analytics (pages only)
Citation share	Share of all citations, with growth indicator
Actions	Mark a domain as a direct competitor

Expand a domain row to see the individual pages cited from that domain.

You vs Competitor Citations

A chart of how often AI cites your site versus the competitors you track, over time.

Citation by Website Type

Two charts showing what kind of content gets cited:

Page type - the distribution of cited content types: article, listicle, guide, comparison, news, product page, how-to, review, and more.
Source type - source domain categories: corporate, editorial, news, community, social, government, educational, and more.

Use the page type chart as your content roadmap. If AI is citing mostly “how-to” guides and your site mainly has blog posts, pivot your content strategy toward structured, step-by-step guides. The formats AI cites most in your industry are a direct signal of what to create next.

Citation by Website Type showing the page type and source type charts

AI Platforms

A breakdown of how often each AI platform mentioned your brand and cited your sources.

The Prompts tab is where you manage all your tracked search queries. Each prompt is a question or search phrase that SnowSEO runs against AI platforms to measure your brand’s visibility.

Adding Prompts

Click Add Prompts in the page header (available on every tab):

Single prompt - enter a prompt (or a seed idea to get suggestions) and choose a target region.
Bulk import - paste multiple prompts, one per line. Duplicates are removed, and you can pick Target Regions and decide whether to Start tracking automatically.
Auto-Create from GSC - generate prompts grounded in your real Search Console queries. Requires a connected GSC property.
Ask Snowy - let Snowy suggest prompts for your brand.

The table header shows Total Prompts and how many you are currently tracking.

Tracked Prompts Table

Every prompt you’ve created appears in this table. Use the search box to filter by text, and the page-header Filter menu to scope by Tracking, Prompt Type, Intent, Competitor, and Country.

Column	What it tells you
Select	Checkbox for bulk actions
Prompt	The query text with a status indicator (checkmark = brand mentioned, cross = not mentioned, spinner = processing), plus badges for status, Branded/Unbranded, intent, and the next run
Mentions	How many times your brand appeared in responses for this prompt
Visibility	A circular progress gauge (0-100%)
Position	Your brand’s average rank (#)
SOV	Share of Voice percentage
Sentiment	Icon + score (smile / neutral / sad, color-coded)
Competitors	Avatar stack showing top competitors (+N more)
Region	Flags for the regions the prompt runs in
Actions	Suggest articles, track/untrack, and the row menu

Row menu:

Manage Regions - choose which regions the prompt runs in
Run Once / Re-Run Now - run the prompt immediately
Pin / Unpin - keep important prompts at the top of the list
Add to cluster / Remove from cluster - connect the prompt to a topic cluster
Remove - delete the prompt and all its response data (with confirmation)

Bulk actions (select multiple rows):

Refresh - re-run the selected prompts now
Track / Untrack - enable or disable in bulk
Add To Topic - connect the selected prompts to a topic cluster
Delete Selected - remove with confirmation

Sorting: Click any column header to sort.Click a prompt to open its Prompt Detail panel.

Tracked Prompts table showing prompts with visibility, mentions, position, and SOV columns

Start with 10-15 prompts covering your main product categories and buyer questions. Add more as you learn which topics matter.

Filter your prompts by Prompt Type and review Unbranded prompts separately from Branded ones. Unbranded prompts show where you win or lose purely on content merit, without your brand name biasing the AI. A low visibility score on unbranded prompts signals a content authority gap that needs attention.

Prompt Detail Panel

Clicking any prompt in the Prompts table opens a Prompt Detail slide-over with everything SnowSEO knows about a single search query.

Header Metrics

Metric	What it shows
Analysed Responses	Total responses collected (with change vs last week)
Brand Visibility	Your visibility score for this prompt (with change)
Overall Sentiment	Sentiment score (with change)

The prompt text itself appears in the panel title.

Visibility Overview for this Prompt

A line chart showing brand visibility over time for this prompt, broken down by AI platform. Below the chart, a Mentioned Brands table lists every brand detected with their Mentions, Visibility %, SOV, and Position.

Top Sources for this Prompt

Two charts showing the types of sources cited in responses for this prompt:

Source Types - Domain type breakdown
Citation Types - Page type breakdown

Prompt Responses

A searchable table of every individual AI response collected for this prompt. Use Filter to narrow by Mention (Mentioned / Not mentioned), Provider, Competitor, Date, or Region.

Column	What it shows
Mentioned	Checkmark or cross indicating if your brand appeared
Date	When the response was collected
Response	AI platform favicon + truncated response text
Visibility	Circular gauge
Position	Rank in this response
Cited	Citation count
Sentiment	Icon + score
SOV	Percentage
Competitors	Avatar stack
Region	Flag or globe icon
Actions	Expand (opens the response details) or Delete

Response details - Opening a response shows:

Platform badge with favicon
Region badge with country flag
Competitors section with clickable links
The original user query
Full AI response rendered as formatted Markdown
Sources table with numbered list, favicon, URL, and “View” link

Response details panel showing platform badge, region, formatted AI response, and numbered sources table

Brand Summary Sidebar

Clicking any brand name anywhere in AI Visibility opens a Brand Summary sidebar, a right-side drawer with:

Brand header - Favicon, name, website link, and a control to mark it as a direct competitor
Key metrics - Visibility, Share of Voice, Sentiment (with Positive/Neutral/Negative breakdown), and Citations
Visibility history chart - Line chart showing visibility over time
Prompt accordions - Each prompt where the brand appeared, expandable to see individual responses
Quick Insight - A short summary of the brand’s presence

How to Get Cited More By AI

Write definitive, fact-rich content

AI models prefer citing pages that make clear, specific, and factual statements. Instead of vague claims like “Our product is great for businesses,” write “Our product reduces onboarding time by 40% for teams under 50 people.” Use clear headings, bullet points, and data - content that’s easy for both humans and AI to parse.

Add structured data (Schema markup) to your pages

Schema markup is code you add to your pages that tells AI crawlers exactly what type of content they’re reading - an Article, FAQ, Product, or Organization. Pages with proper schema are indexed more accurately and prioritized as authoritative sources. Key schema types to add: Article, FAQPage, HowTo, and Organization.

Make your brand consistent everywhere online

AI models build a picture of your brand from many sources - your website, LinkedIn, Crunchbase, Wikipedia, press mentions, and reviews. If your company name, description, or contact info is inconsistent across these, AI models may not trust you as a reliable “entity.” Audit your online presence and ensure all profiles are accurate and consistent.

Don't accidentally block AI bots from your site

Some sites unknowingly block AI crawlers in their robots.txt file, which prevents those AI tools from ever reading your content.Make sure these bots are allowed:

User-agent: GPTBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ClaudeBot
Allow: /

You can check your current robots.txt by visiting yourdomain.com/robots.txt.

Publish original data, research, and statistics

AI models disproportionately cite pages with specific numbers, statistics, and data - they prefer verifiable facts over opinions or generic claims. A single unique data point (e.g., “67% of SaaS companies increased AI visibility in Q1 2025”) can get cited across dozens of AI responses. Run original surveys, analyze your internal data, or commission industry research. Each unique statistic is a citation magnet.

Build comprehensive topic clusters, not isolated pages

AI models favor depth over breadth. Instead of publishing one-off blog posts on loosely related topics, create topic clusters - a pillar page that covers a subject comprehensively, supported by detailed sub-pages that each dive into a specific angle. When AI evaluates your site as a source, a tightly interlinked cluster signals authority on that topic much more effectively than scattered standalone articles.

Frequently Asked Questions

Which AI platforms does SnowSEO track?

We track the major AI platforms where users now search for information and recommendations, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, and Meta. Which ones you can enable depends on your plan: Starter includes ChatGPT, Pro adds Meta, DeepSeek, and Gemini, and Scale adds Perplexity and Claude. The list can grow over time. Enable or disable platforms in Settings → Automation → Prompt Tracking.

How are prompts processed?

Each tracked prompt is sent to every enabled AI platform, in each region you track it in. The raw response is analyzed using SnowSEO’s brand extraction engine, which identifies all mentioned brands, their position in the response, the sentiment around each mention, and any cited sources. This data is then aggregated into visibility scores, share of voice, and citation metrics.

How often are prompts refreshed?

Prompts refresh automatically on a cadence set by your plan: every 7 days on Starter, every 3 days on Pro, and daily on Scale. In Settings → Automation → Prompt Tracking you can pick a Tracking frequency (every 30, 15, 7, 3, or 1 days), but not faster than your plan allows. Slower cadences use fewer credits. Due prompts are picked up automatically twice a day. You can also re-run any prompt manually from the Prompts tab.

I rank #1 on Google but have zero AI citations - is that normal?

Yes, and it’s increasingly common. Traditional search ranking and AI citation are different systems. Google’s algorithm ranks your page based on links, relevance, and authority. AI systems rank content based on how clearly and factually it answers questions. A page optimized for keywords may not be structured the way AI prefers. See the “How to Get Cited More” section above.

Can I see which specific AI tools are citing me?

Yes. The Competitors tab (Where Brands Appear) and Citations tab (AI Platforms) show results per platform, so you can see if you’re cited in ChatGPT but missing from Perplexity, for example. This helps you understand where to focus your GEO (Generative Engine Optimization) efforts.

How is brand sentiment measured?

When an AI tool cites your brand, SnowSEO captures the surrounding context and classifies it as positive, neutral, or negative. The sentiment score ranges from 0 (very negative) to 100 (very positive), with 50 being neutral. This is determined by SnowSEO’s brand extraction analysis of each response.

What does the visibility score actually mean?

Visibility is a score for how prominently AI platforms recommend you, not just how often. Each response is scored on whether you are mentioned, how high you rank in it, the sentiment around you, whether you appear in a list or only in passing, and how early in the answer you appear, then adjusted for how many times you are mentioned and how many of your pages are cited. Responses that do not mention you score 0, and the score shown is the average across every response in the period. Competitors are scored the same way, so their Visibility is directly comparable to yours. How often you are mentioned at all is shown as Mention Rate in the AI Platforms table.Repeat mentions add a little, up to three per response. A brand the prompt itself names (for example SnowSEO in “Semrush vs SnowSEO”) gets no extra credit for being repeated, because the answer is echoing the question rather than choosing that brand.

Why is my visibility so high on branded prompts?

Branded prompts name your brand, so almost every answer mentions you, often first. Visibility on them is naturally high and mainly shows how you are described. To see whether AI platforms recommend you on their own, filter Prompt Type to Unbranded.

Why are some responses not counted?

Some responses are not real answers: Google showed no AI Overview for the query, or the platform declined to answer or returned an error. These are listed in the responses with a short note, and left out of every metric, so they neither lower nor raise your scores. No credits are deducted when no AI Overview is available.

How many prompts should I track?

Start with 10-15 prompts covering your main topics and buyer questions. As you get comfortable, expand to 30-50 prompts for comprehensive coverage. Your plan’s credits set the practical ceiling, because each prompt consumes AI credits on every refresh.

How do AI credits work for prompt tracking?

Each refresh costs 15 AI credits per enabled platform, per prompt region. A prompt tracked in one region on 4 platforms costs 4 × 15 = 60 credits per refresh, and tracking it in 2 regions doubles that to 120. For 20 single-region prompts on 4 platforms, a full refresh costs 20 × 4 × 15 = 1,200 credits. Settings → Automation → Prompt Tracking shows an estimate of your monthly usage. Credits come out of your plan’s AI credit balance, and when it runs low, refreshes are skipped until more credits are available.

Can I export AI Visibility data?

Yes. Open the overflow menu in the page header and choose Export. Pick the sections you want - Prompts & AI Responses, Sources, Brand Mentions, and Prompts Summary - and download them as CSV or an Excel workbook. The export follows your date range and Prompt Type selection.

​Setting Up AI Visibility Tracking

​How AI Visibility Tracking Works

​Global Filters

​AI Visibility Tabs

​Top Metric Cards

AI Visibility

Share of Voice

Citation Share

Competitors

​Visibility Overview

​Share of Voice

​Citations

​AI Platforms

​Sentiments

​Competitors

​Top Metric Cards

All Mentioned Competitors

Your Brand Mentions

Active Competitor Mentions

​All Mentioned Brands

​You versus Comparator’s Visibility

​Where Brands Appear

​Top Metric Cards

Total Citations

Total Competitors

Citation Share

​Sources cited by AI

​You vs Competitor Citations

​Citation by Website Type

​AI Platforms

​Adding Prompts

​Tracked Prompts Table

​Prompt Detail Panel

​Header Metrics

​Visibility Overview for this Prompt

​Top Sources for this Prompt

​Prompt Responses

​Brand Summary Sidebar

​How to Get Cited More By AI

​Frequently Asked Questions

Setting Up AI Visibility Tracking

How AI Visibility Tracking Works

Global Filters

AI Visibility Tabs

Top Metric Cards

Visibility Overview

Share of Voice

Citations

AI Platforms

Sentiments

Competitors

Top Metric Cards

All Mentioned Brands

You versus Comparator’s Visibility

Where Brands Appear

Top Metric Cards

Sources cited by AI

You vs Competitor Citations

Citation by Website Type

AI Platforms

Adding Prompts

Tracked Prompts Table

Prompt Detail Panel

Header Metrics

Visibility Overview for this Prompt

Top Sources for this Prompt

Prompt Responses

Brand Summary Sidebar

How to Get Cited More By AI

Frequently Asked Questions