AI Visibility - SnowSEO

Ranking #1 on Google used to be the ultimate goal. But today, a growing number of users skip Google entirely and go straight to ChatGPT, Perplexity, or Google’s AI Overviews for answers. If these AI tools don’t reference your brand, you’re invisible to those users — regardless of your Google ranking. AI Visibility measures exactly that: how often AI-generated answers use your website as a source, and how you compare to competitors for the same topics.

You can rank #1 in traditional Google search and still be completely ignored by AI. SnowSEO helps you close that gap.

Setting Up AI Visibility Tracking

AI Visibility setup steps showing platform configuration and prompt tracking

Open AI Visibility for your active Brand

In the sidebar, go to Analysis → AI Visibility and confirm you’re inside the correct Brand workspace. If you manage multiple sites, switch to the right Brand first.

Enable AI platforms for your team

Before you can track prompts, your team needs at least one AI platform enabled. Go to Settings → Automation Settings → AI Visibility and enable the platforms you want to use (ChatGPT, Claude, Gemini, Perplexity, etc.). Without active platforms, the “Add Prompts” button will show a “No AI Providers Enabled” prompt.

Add your first prompts

Go to the Prompts tab and click Add Prompts → Single prompt or Bulk import. Enter search queries that your potential customers would ask — for example:

“What’s the best CRM for small businesses”
“How to improve website traffic”
“[Your brand name] vs [competitor]”

Prompts that mention your brand will be automatically classified as Branded; others are Unbranded.

Wait for initial processing

Each prompt is processed against every enabled AI platform. Processing time depends on the number of prompts and platforms — typically 24–48 hours for initial data. You can check progress in the Prompts table (processing prompts show a spinner).

Review your baseline metrics

Once processing completes, note your AI Visibility score, Share of Voice, Citations, and Sentiment on the Overview tab. These are your baselines for measuring progress. Use the date range filter to see how metrics change over time.

Explore competitive insights

Open the Competitors tab to see all detected competitors, their visibility scores, and your Share of Voice. Use the Citations tab to understand which of your pages are being cited most often by AI.

Track weekly and iterate

Prompts refresh automatically based on your plan’s refresh interval (default 15 days). Check the Competitors and Citations tabs weekly to monitor trends and identify new competitors or citation opportunities.

New projects usually need 24–48 hours for initial data population. After that, metrics refresh on each prompt’s scheduled cycle.

Don’t just track generic industry queries — add prompts that include competitor brand names. For example, if you’re a CRM company, track prompts like “HubSpot vs [your brand]” or “best CRM for startups [competitor].” This reveals exactly how AI positions you against specific rivals and uncovers visibility gaps you wouldn’t see from generic prompts alone.

How AI Visibility Tracking Works

SnowSEO tracks your brand’s presence across AI platforms by regularly running tracked prompts — search queries relevant to your industry — against multiple AI platforms. Each time a prompt runs, SnowSEO:

Sends the prompt to your activated AI platforms (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta Llama)
Collects the raw AI response text
Extracts every brand mentioned, their position in the response, sentiment, and cited sources
Computes visibility metrics based on how prominently your brand appears compared to competitors

This process runs automatically on a refresh cycle (configurable per plan, default 15 days) so your data stays current without manual intervention.

Global Filters

At the top of every AI Visibility tab, a filter bar lets you scope the data:

Filter	Options	What it does
Platform	All Platforms, plus any AI provider your team has enabled (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta Llama, and others)	Filter data to a specific AI provider. The list is built from the platforms you’ve activated, so it changes as you enable or disable them
Competitor	All Competitors, or a specific competitor brand	Compare against one competitor
Country	All Countries, or a specific country	Regional search context
Date range	This Week, Last Week, 7d, 30d, 90d, 180d, 365d, Custom	Time window for response data

Inside the Filter dropdown, a Type group also lets you scope the data to All, Branded, or Unbranded prompts only.

Global filters bar showing Platform, Competitor, Country dropdowns, date range picker, and the Branded/Unbranded type filter

AI Visibility Tabs

The AI Visibility dashboard has four tabs, accessed from Analysis → AI Visibility in the sidebar: Overview, Competitors, Citations, and Prompts.

Overview
Competitors
Citations
Prompts

The Overview tab is your at-a-glance summary of how your brand is performing across AI platforms — visibility, share of voice, citations, sentiment, and how you stack up against competitors. Everything here respects the global filters at the top of the page.

Top Metric Cards

Three summary cards headline the tab, each with a sparkline and a change indicator versus the previous period:

Visibility

Your overall AI Visibility score for the selected period.

Share of Voice

How much of the AI conversation your brand owns versus everyone else.

Citations

How often your brand is cited with a source URL in AI responses.

Visibility Overview

Two side-by-side widgets:

Brand Visibility — a multi-brand line chart of visibility over time. Use the brand/segment filter to choose which brands to compare (up to 5 at once), and pin your own brand to keep it in view.
Leaderboard — a ranked table of brands by visibility, with columns for Brand, Mentions, Visibility, DR (Ahrefs Domain Rating, 0–100), and Position (average rank, color-coded by tier).

Share of Voice Over Time — a stacked area chart showing how SOV shifts between brands over the period (compare up to 11 brands).
Share of Voice — a donut chart of the current SOV split with a clickable brand legend.

Citations

A compact breakdown of your citations by page type and domain category. Click View Details to jump to the full Citations tab.

AI Platforms

A per-platform breakdown of how each AI provider mentions and cites your brand — toggle between mention counts and average position.

Sentiments

Sentiment Distribution — a bubble chart of Positive / Neutral / Negative mentions with the percentage split and change.
Sentiments Over Time — a stacked area chart tracking how sentiment moves across the period.

Competitors

Brand VS Competitors — a radar chart comparing your brand against a selected competitor across Visibility, Mentions, Citations, Sentiment, and Share of Voice.
Performance Comparison — a table with the same five metrics for your brand, the chosen competitor (or the average competitor), and the difference.

Click View All to open the full Competitors tab.

The Competitors tab gives you a competitive intelligence view — it shows every brand detected in AI responses and how they stack up against each other.

Top Metric Cards

All Mentioned Competitors

The total number of unique brands detected across all AI responses for your tracked prompts.

Your Brand Mentions

How many times your own brand was mentioned across all AI responses.

Active Competitor Mentions

Total mentions across all active competitors you’ve configured.

Competitor Visibility

A line chart comparing visibility trends over time for selected brands. Use the filter panel (All / Segments tabs) to choose which brands to compare. You can select up to 12 brands at once.

Brand vs Competitors

Select a specific competitor from the dropdown to see a benchmark bar chart comparing your brand against them across Mentions, Citations, Share of Voice, and Sentiment. The tooltip shows the exact gap value.

Toggle between Chart View (bar chart showing SOV distribution) and Table View (sortable table with columns: Brand, Share of Voice, Mentions, Analysed Responses, Top Platform, SOV Change).Each row shows a Growing or Declining badge so you can instantly see which brands are gaining or losing AI mindshare. Pin your brand to keep it fixed at the top.

Distribution Overview

Toggle between By Provider and By Position views. A color-coded data table shows the percentage share each brand has per AI provider or per position rank (#1 through #5+). Hover any cell to see the exact brand name and share value.

All Mentioned Brands

A comprehensive table of every brand detected across your prompts. Filter by segment tabs: All, Competitors, Leaders, Challengers, or Emerging.

Column	What it tells you
Brand	Brand name, favicon, and website
Visibility	Score with trend arrow
Mentions	Count with trend arrow
Citations	Count with trend arrow
Sentiment	Icon + score
Share of Voice	Segment badge (Leader, Emerging, Challenger, etc.)

Brands are segmented using quartile distribution based on a composite score: 40% SOV + 30% mentions + 30% visibility. Momentum badges like “Growing” and “Declining” help you spot movers.

Keep an eye on the Emerging segment filter — these brands are gaining traction in AI responses but aren’t yet dominant. An emerging competitor today could be your biggest AI visibility threat next quarter. Check this filter monthly to spot rising rivals before they become established names in your space.

Click any row to open the Brand Summary sidebar.

All Mentioned Brands table with segment filters, visibility, mentions, citations, sentiment, and SOV columns

The Citations tab shows exactly how and where your brand is being cited in AI responses — which pages, which domains, and which AI platforms.

Top Metric Cards

Total Citations

The total number of times your brand was cited with a source URL across all AI responses.

Total Competitors

The number of unique competitor brands also being cited in your tracked prompts.

Citation Share

The percentage of AI responses that cited your brand. Higher means more consistent citation.

You vs Top Cited Domains

Toggle between Chart View (line chart comparing citation frequency over time for top domains) and List View (sortable table with columns: Source, Citation Share, Citations, Type).

Citations by Content Type

Two charts showing what kind of content gets cited:

Citation by Page Type — A treemap showing the distribution of cited content types: article, listicle, guide, comparison, news, post, product page, how-to, review, and more (20+ types inferred from URL patterns).
Citation by Domain Type — A donut chart showing source domain categories: corporate, editorial, news, community, social, government, educational, and more (15+ types inferred from hostname patterns).

Use the Citation by Page Type treemap as your content roadmap. If AI is citing mostly “how-to” guides and your site mainly has blog posts, pivot your content strategy toward structured, step-by-step guides. The formats AI cites most in your industry are a direct signal of what to create next.

Citations by Content Type showing the treemap for page types and donut chart for domain types

AI Platforms

A breakdown of citation frequency by AI provider. Toggle between Mentions (bar chart showing how many times each platform cited you) and Position (average rank per platform).

Domain Table

Toggle between Domain view (grouped by domain) and URL view (individual URLs).

Column	What it tells you
#	Rank
Domain / URL	Source with favicon, truncated name, and full URL
Prompts	Number of prompts this source appears in (click to open brand summary)
Type	Color-coded pill (corporate, editorial, community, etc.)
Citations	Citation count with growth indicator
Usage %	Percentage with growth indicator
Actions	Toggle to mark as direct competitor

Expand any domain row to see the individual child URLs from that domain. Use the search box to find specific sources, and pin your brand to keep it visible.

The Prompts tab is where you manage all your tracked search queries. Each prompt represents a specific question or search phrase that SnowSEO runs against AI platforms to measure your brand’s visibility.

Top Command Bar

The command bar shows:

“You’re tracking X prompts with Y responses” — your current tracking scope
Date filter — scope the data to a time window
Add Prompts button — opens a dropdown with two options:
- Single prompt — Opens the Track New Prompt dialog where you enter one query, select a region, and toggle auto-tracking
- Bulk import — Opens a dialog with a textarea where you can paste multiple prompts (one per line). SnowSEO detects the count and lets you set a region and toggle auto-tracking before importing

Top Metric Cards

Total Prompts

All prompts ever created for this brand.

Tracked Prompts

Prompts that are actively being tracked (enabled).

Total Responses

Total AI responses collected across all prompts.

When you filter by Branded or Unbranded, these card titles update to match (for example, “Total Unbranded Prompts” and “Tracked Unbranded Prompts”).

Tracked Prompts Table

Every prompt you’ve created appears in this table, with powerful filtering:Search box — Filter prompts by text Type filter — Scope to All, Branded, or Unbranded prompts (the Type group inside the global Filter dropdown) Intent filter — All / Informational / Navigational / Transactional / Commercial (in the Filter dropdown)

Column	What it tells you
Select	Checkbox for bulk actions
Prompt	The query text with status indicators (checkmark = mentioned, cross = not mentioned), plus status badges (Processing, Failed), type badges (Branded, Unbranded), intent badges, and next-run countdown
Mentions	How many times your brand appeared in responses for this prompt
Visibility	A circular progress gauge (0–100%)
Position	Your brand’s average rank (#)
SOV	Share of Voice percentage
Sentiment	Icon + score (smile / neutral / sad, color-coded)
Competitors	Avatar stack showing top 3 competitors (+N more)
Actions	Track/Stop (target icon), Add to Topic/Remove from Topic (cluster icon), row menu (⋮): Track toggle, Pin/Unpin, Remove

Row actions menu (⋮):

Track / Stop tracking — Enable or disable the prompt’s automated refresh
Pin / Unpin — Pin important prompts to the top of the list
Remove — Delete the prompt and all its response data (with confirmation)

Bulk actions (select multiple rows):

Track / Untrack selected — Enable or disable in bulk
Add to Cluster — Connect selected prompts to a topic cluster
Delete selected — Remove with confirmation

Sorting: Click any column header to sort. Pinned prompts always appear first, then processing prompts, then by date.Click any prompt row to navigate to its Prompt Detail page.

Tracked Prompts table showing prompts with visibility, mentions, position, and SOV columns

Start with 10–15 prompts covering your main product categories and buyer questions. The system will automatically surface related opportunities as it processes responses.

Filter your prompts by Type and review Unbranded prompts separately from Branded ones. Unbranded prompts show where you win or lose purely on content merit — without your brand name biasing the AI. A low visibility score on unbranded prompts signals a content authority gap that needs attention.

Prompt Detail Page

Clicking any prompt in the Prompts table takes you to the Prompt Detail page at /dashboard/ai-visibility/prompt/[id]. This page shows everything SnowSEO knows about a single search query.

Header Metrics

Metric	What it shows
Prompt	The full query text
Analysed Responses	Total responses collected (with change vs last week)
Brand Visibility	Your visibility score for this prompt (with change)
Overall Sentiment	Sentiment score (with change)

Visibility Overview

A line chart showing brand visibility over time for this prompt, broken down by AI platform. Below the chart, a Mentioned Brands table lists every brand detected with their Mentions, Visibility %, SOV, and Position.

Top Sources

Two charts showing the types of sources cited in responses for this prompt:

Source Types — Domain type breakdown (pie chart)
Citation Types — Page type breakdown (bar chart)

Prompt Responses

A searchable table of every individual AI response collected for this prompt:

Column	What it shows
Mentioned	Checkmark or cross indicating if your brand appeared
Date	When the response was collected
Response	AI platform favicon + truncated response text
Visibility	Circular gauge
Position	Rank in this response
Citations	Count
Sentiment	Icon + score
SOV	Percentage
Competitors	Avatar stack
Region	Flag or globe icon
Actions	Expand (opens Response Sidebar) or Delete

Response Sidebar — Clicking the expand action opens a slide-in panel showing:

Platform badge with favicon
Region badge with country flag
Competitors section with clickable links
The original user query
Full AI response rendered as formatted Markdown
Sources table with numbered list, favicon, URL, and “View” link

Response Sidebar panel showing platform badge, region, formatted AI response, and numbered sources table

Brand Summary Sidebar

Clicking any brand name anywhere in AI Visibility opens a Brand Summary sidebar — a persistent right-side drawer with:

Brand header — Favicon, name, website link, “(You)” label if it’s your brand
Key metrics — Mentions, Visibility %, Citations, Share of Voice %, Sentiment (with Positive/Neutral/Negative breakdown bar)
Visibility history chart — Line chart showing visibility over time
Prompt accordions — Each prompt where the brand appeared, expandable to see individual responses with platform name and truncated response text
Quick Insight — An AI-generated summary of the brand’s presence

How to Get Cited More By AI

Write definitive, fact-rich content

AI models prefer citing pages that make clear, specific, and factual statements. Instead of vague claims like “Our product is great for businesses,” write “Our product reduces onboarding time by 40% for teams under 50 people.” Use clear headings, bullet points, and data — content that’s easy for both humans and AI to parse.

Add structured data (Schema markup) to your pages

Schema markup is code you add to your pages that tells AI crawlers exactly what type of content they’re reading — an Article, FAQ, Product, or Organization. Pages with proper schema are indexed more accurately and prioritized as authoritative sources. Key schema types to add: Article, FAQPage, HowTo, and Organization.

Make your brand consistent everywhere online

AI models build a picture of your brand from many sources — your website, LinkedIn, Crunchbase, Wikipedia, press mentions, and reviews. If your company name, description, or contact info is inconsistent across these, AI models may not trust you as a reliable “entity.” Audit your online presence and ensure all profiles are accurate and consistent.

Don't accidentally block AI bots from your site

Some sites unknowingly block AI crawlers in their robots.txt file, which prevents those AI tools from ever reading your content.Make sure these bots are allowed:

User-agent: GPTBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ClaudeBot
Allow: /

You can check your current robots.txt by visiting yourdomain.com/robots.txt.

Publish original data, research, and statistics

AI models disproportionately cite pages with specific numbers, statistics, and data — they prefer verifiable facts over opinions or generic claims. A single unique data point (e.g., “67% of SaaS companies increased AI visibility in Q1 2025”) can get cited across dozens of AI responses. Run original surveys, analyze your internal data, or commission industry research. Each unique statistic is a citation magnet.

Build comprehensive topic clusters, not isolated pages

AI models favor depth over breadth. Instead of publishing one-off blog posts on loosely related topics, create topic clusters — a pillar page that covers a subject comprehensively, supported by detailed sub-pages that each dive into a specific angle. When AI evaluates your site as a source, a tightly interlinked cluster signals authority on that topic much more effectively than scattered standalone articles.

Frequently Asked Questions

Which AI platforms does SnowSEO track?

We track your brand visibility across ChatGPT, Claude, Google Gemini, Grok, Perplexity, DeepSeek, and Meta Llama — all the major AI platforms where users now search for information and recommendations. You can enable or disable specific platforms in Settings → Automation Settings → AI Visibility.

How are prompts processed?

Each tracked prompt is sent to every enabled AI platform. The raw response is analyzed using SnowSEO’s brand extraction engine, which identifies all mentioned brands, their position in the response, the sentiment around each mention, and any cited sources. This data is then aggregated into visibility scores, share of voice, and citation metrics.

How often are prompts refreshed?

Prompts refresh automatically based on your plan’s configuration (default every 15 days). You can also manually refresh any prompt at any time from the Prompts tab. A cron worker checks daily for prompts that are due for refresh and queues them automatically.

I rank #1 on Google but have zero AI citations — is that normal?

Yes, and it’s increasingly common. Traditional search ranking and AI citation are different systems. Google’s algorithm ranks your page based on links, relevance, and authority. AI systems rank content based on how clearly and factually it answers questions. A page optimized for keywords may not be structured the way AI prefers. See the “How to Get Cited More” section above.

Can I see which specific AI tools are citing me?

Yes. The Competitors tab (Distribution Overview) and Citations tab show citation rates per platform, so you can see if you’re cited in ChatGPT but missing from Perplexity, for example. This helps you understand where to focus your GEO (Generative Engine Optimization) efforts.

How is brand sentiment measured?

When an AI tool cites your brand, SnowSEO captures the surrounding context and classifies it as positive, neutral, or negative. The sentiment score ranges from 0 (very negative) to 100 (very positive), with 50 being neutral. This is determined by the brand extraction AI model that analyzes each response.

What does the visibility score actually mean?

Visibility (0–100) is a composite metric that considers how often your brand appears in AI responses, how prominently it’s positioned (rank), how frequently it’s cited with sources, and the sentiment of mentions. A score of 80+ means your brand is consistently appearing early and positively in AI responses.

How many prompts should I track?

Start with 10–15 prompts covering your main topics and buyer questions. As you get comfortable, expand to 30–50 prompts for comprehensive coverage. There’s no hard limit, but each prompt consumes AI credits on each refresh cycle.

How do AI credits work for prompt tracking?

Each prompt refresh costs 15 AI credits per active platform. So if you have 4 platforms enabled and 20 prompts, a full refresh costs 20 × 4 × 15 = 1,200 credits. Credits are deducted from your Autumn billing balance. When credits run low, refresh jobs are skipped until more credits are available.

Can I export AI Visibility data?

Yes. Use the Export button (available in the Prompts tab and Prompt Detail page) to download a CSV with columns: Prompt, Platform, Provider, Company, AI Response, Brand Mentions, Brand Position, Total Mentions, Sources, Brands, Sentiment, Citations, and Date.

​Setting Up AI Visibility Tracking

​How AI Visibility Tracking Works

​Global Filters

​AI Visibility Tabs

​Top Metric Cards

Visibility

Share of Voice

Citations

​Visibility Overview

​Share of Voice

​Citations

​AI Platforms

​Sentiments

​Competitors

​Top Metric Cards

All Mentioned Competitors

Your Brand Mentions

Active Competitor Mentions

​Competitor Visibility

​Brand vs Competitors

​Competitor Share of Voice

​Distribution Overview

​All Mentioned Brands

​Top Metric Cards

Total Citations

Total Competitors

Citation Share

​You vs Top Cited Domains

​Citations by Content Type

​AI Platforms

​Domain Table

​Top Command Bar

​Top Metric Cards

Total Prompts

Tracked Prompts

Total Responses

​Tracked Prompts Table

​Prompt Detail Page

​Header Metrics

​Visibility Overview

​Top Sources

​Prompt Responses

​Brand Summary Sidebar

​How to Get Cited More By AI

​Frequently Asked Questions

Setting Up AI Visibility Tracking

How AI Visibility Tracking Works

Global Filters

AI Visibility Tabs

Top Metric Cards

Visibility Overview

Share of Voice

Citations

AI Platforms

Sentiments

Competitors

Top Metric Cards

Competitor Visibility

Brand vs Competitors

Competitor Share of Voice

Distribution Overview

All Mentioned Brands

Top Metric Cards

You vs Top Cited Domains

Citations by Content Type

AI Platforms

Domain Table

Top Command Bar

Top Metric Cards

Tracked Prompts Table

Prompt Detail Page

Header Metrics

Visibility Overview

Top Sources

Prompt Responses

Brand Summary Sidebar

How to Get Cited More By AI

Frequently Asked Questions