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Backlinks — links from other websites pointing to yours — are one of Google’s top ranking signals. The more high-quality backlinks you have, the more Google trusts your content. The Backlink Outreach module will replace messy spreadsheets with a structured pipeline to acquire, track, and protect those links.
Backlink Outreach is coming soon. When you open Execution → Backlink Outreach today, you’ll see an “Outreach Module Coming Soon” screen — the feature is currently in development. From automated prospecting to personalized email sequences, everything you need for link building will live here. This guide covers the strategy behind link building so you’re ready when it ships.
New to backlinks? Think of a backlink as a vote of confidence from another website. When a reputable site links to yours, it tells Google: “This content is trustworthy.” The more quality votes you accumulate, the higher you rank.

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What You’ll Be Able to Do

When the module launches, you’ll be able to organize your entire link-building operation in one place:
  • Run outreach campaigns — create a campaign with a link target and track your conversion rate automatically.
  • Pick a link-building strategy — load the right templates and tracking fields for the type of outreach you’re doing.
  • Manage a prospect pipeline — move targets through stages from first contact to won.
  • Monitor earned links — get alerted the moment a live link goes down, loses its anchor text, switches to nofollow, or its page gets de-indexed.
These are the strategies the module will support. You can start planning around them today:
StrategyWhat it isBest for
Guest PostingYou write an article for another site; they link to youBuilding brand authority and reaching new audiences
Resource PagesGet listed on curated “Best Tools” or “Top 10 Resources” pagesQuick wins with minimal writing
Broken Link BuildingFind broken links on other sites and offer your content as a replacementProviding genuine value while earning a link
Digital PREarn coverage through original data, research, or press releasesHigh-authority links from media outlets
Link ReclamationConvert brand mentions that don’t link back into actual backlinksLow-effort wins — they already know you
You don’t have to wait for the module to start prospecting. Build a simple spreadsheet of target sites, contacts, and the strategy for each — then import it when Backlink Outreach launches.
Winning a backlink isn’t the end of the job — links can disappear without warning. Once live, the module will monitor every earned link so you’re notified the moment something changes:

Link Uptime

Detects if the linking page goes down (404) or your link is removed by the webmaster — so you can reach out immediately to reclaim it.

Anchor Text Integrity

Alerts you if the agreed anchor text (the clickable words in the link) gets changed to something generic like “click here” — which loses most of the SEO value.

Follow Status

Tracks whether your link is dofollow (passes SEO value to you) or nofollow (doesn’t). Notifies you if a dofollow link gets quietly changed to nofollow or “sponsored” by the webmaster.

Page Indexing

Confirms the page linking to you is still indexed by Google. A link from a de-indexed or penalized page provides zero ranking benefit.

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Frequently Asked Questions

A few approaches that work well today:
  1. Competitor backlink analysis — run the Website Audit on a competitor’s domain (use the Other Brands tab) and study their inbound links. Sites that link to them might link to you too. You can also use the Backlink Checker in SEO Tools.
  2. Google search operators — search "your topic" + "write for us" or "your topic" + "resources" to find guest post and resource page targets.
  3. Brand mentions — look for existing mentions of your brand that don’t yet link back, and ask for the link (Link Reclamation).