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Keyword Research helps you find the search terms worth targeting — each with monthly search volume, difficulty, cost-per-click (CPC), and a 12-month trend. Start from a keyword or analyze a website, then track the best ones or add them to a topic cluster.

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Where to Find It

SEO Tools

The main entry point: Tools → SEO Tools → Keyword Research.

Built into your workflow

The same research opens as the Add new keyword dialog inside Rank Tracking and Topical Authority.
1

Choose how to start

There are two modes:
  • Start with Keyword — Enter one or more keywords (press Enter or comma to add each — up to 20 at once).
  • Start with Website — Enter a website URL and SnowSEO analyzes it to surface relevant keywords.
2

Set your targeting

Pick a Target Country and Target Language so volumes and difficulty reflect the right market. These default to your brand’s audience settings.
3

Research keywords

Click Research keywords. Results appear in a table you can sort and act on. You can also click a Recent search chip, or one of the AI-generated Keyword Suggestions for your brand, to research it instantly.
Keyword data is provided by DataForSEO.

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Reading the Results

Each row is a keyword idea (exact matches and related keywords are merged into one de-duplicated list):
ColumnWhat it tells you
KeywordThe search term you could target
Monthly SearchesEstimated monthly search volume
DifficultyHow hard it is to rank — a score with a color dot (green easy, amber medium, red hard)
TrendA 12-month search-volume sparkline
CPCAverage cost-per-click — a useful proxy for commercial value
Results are sorted by Monthly Searches by default. Toggle Sort by Relevance to rank by the best balance of high volume and low difficulty, or click any column header to sort.

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Acting on Keywords

Each keyword has two quick actions:
  • Track keyword (target icon) — Adds it to your Rank Tracking list so SnowSEO monitors its position daily. Click again to untrack.
  • Add to topic (cluster icon) — Adds it to a Topic Cluster in Topical Authority. If the keyword isn’t in a topic yet, you’ll pick one.
Look for keywords with decent volume and low difficulty first — those are your fastest wins. The Sort by Relevance toggle surfaces them automatically.

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Credits & Plan

Keyword Research requires an active plan. Each search uses one keyword-research credit, with one exception: researching your own website (in Start with Website mode) is free and doesn’t consume a credit.

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Frequently Asked Questions

Difficulty estimates how hard it is to rank on Google’s first page for a term — the higher the score, the tougher the competition. New websites should start with low-difficulty keywords (the green dots) for the fastest wins; established sites can target harder terms.
Yes. Use Start with Website and enter a competitor’s URL — SnowSEO analyzes it to surface relevant keywords, so you can spot gaps in your own content.
It’s added to your Rank Tracking list and SnowSEO begins monitoring its position daily (using the country and language you selected). You can untrack it anytime.
Use Add to topic to drop a keyword straight into a Topic Cluster. Building clusters of related keywords is how you develop topical authority — see the Topical Authority guide.