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Keyword Research helps you find the search terms worth targeting, each with monthly search volume, difficulty, cost-per-click (CPC), and a 12-month trend. Start from a keyword or analyze a website, then track the best ones, add them to a topic cluster, or plan an article for them.

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Where to Find It

Planning

The main entry point: Planning → Keyword Research in the sidebar.

Built into your workflow

The Add keyword dialogs inside Rank Tracking and Topic Clusters link to the same research.
1

Choose how to start

Use the toggle at the top of the search card:
  • Keyword - Enter one or more keywords (press Enter or comma to add each, up to 20 at once). The field also offers keyword ideas for your brand and your recent searches.
  • Website - Enter a website URL and SnowSEO analyzes it to surface relevant keywords. It defaults to your brand’s website.
2

Set your targeting

Pick one or more countries or cities (or Worldwide) and a language so volumes and difficulty reflect the right market. These default to your brand’s audience settings.
3

Research keywords

Click Research keywords. Results appear in a table you can filter, sort and act on. You can also click a recent search, or one of the brand keyword ideas, to research it instantly.

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Reading the Results

The summary strip shows Monthly searches (combined across every idea), Avg. searches per idea, Easy wins (low difficulty with 100+ searches) and Avg. CPC. Each row is a keyword idea (exact matches and related keywords are merged into one de-duplicated list): Switch between All ideas and Easy wins, search within the results, or filter by country when you researched several. Click a column header to sort, or turn on Best first to rank high volume against low difficulty (sorting a column turns it off). Export CSV downloads the results.

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Acting on Keywords

Each keyword has quick actions:
  • Suggest articles to cover this topic - Opens Plan an article, where you pick a title and schedule it.
  • Track (target icon) - Adds it to your Rank Tracking list so SnowSEO monitors its position. You choose the country or city and language to track. Click again to untrack.
  • Add to cluster - Adds it to a Topic Cluster. If it’s already in one, click to remove it.
Select several rows to Track, Untrack or Add to cluster in bulk.
Look for keywords with decent volume and low difficulty first. Those are your fastest wins, and the Easy wins view and Best first toggle surface them automatically.

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Credits & Plan

Keyword Research requires an active plan. Each search uses one keyword-research credit per country researched, with one exception: researching your own website (in Website mode) is free. Starter, Pro and Scale plans include unlimited keyword research.

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Frequently Asked Questions

Difficulty estimates how hard it is to rank on Google’s first page for a term. The higher the score, the tougher the competition. New websites should start with low-difficulty keywords for the fastest wins; established sites can target harder terms.
Yes. Use Website mode and enter a competitor’s URL. SnowSEO analyzes it to surface relevant keywords, so you can spot gaps in your own content.
It’s added to your Rank Tracking list and SnowSEO begins monitoring its position, using the country or city and language you picked. How often it refreshes depends on your plan. You can untrack it anytime.
Use Add to cluster to drop a keyword straight into a Topic Cluster. Building clusters of related keywords is how you develop topical authority. See the Topic Clusters guide.