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When you sign up for SnowSEO, your Organization is created automatically. Think of it as your company’s home base. It holds all your Brands (websites), your team members, and your settings. Access all settings by opening the user menu at the bottom-left of the dashboard and clicking Settings.

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Settings Sidebar Overview

The settings drawer is organized into three groups: A brand switcher at the top of the sidebar lets you switch between brands. Brand Book, Content & CMS, Automation and Integrations settings are per brand.
The brand switcher at the top of the settings sidebar is the quickest way to switch context. When you pick a different brand, every brand-level settings page updates instantly, with no need to close and reopen settings.

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What’s an Organization vs a Brand?

If you manage multiple websites, create one brand per site. Each brand has its own data, completely isolated from the others. How many brands and users you can have depends on your plan: You can buy extra brands and seats as add-ons under Settings → Billing & Plans. AppSumo plans include 1 to 8 brands depending on tier.

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Organization & Users

Open Settings → Organization Settings → Organization & Users. This panel has three tabs depending on your role:
Owner only. Manage your organization’s details:
  • Organization Logo - Min 400x400px, PNG, JPEG or WebP
  • Organization Name - Your company’s display name
  • Organization Slug - The unique URL-friendly identifier
  • Agency Mode - Turn on if you’ll serve multiple clients
Only users with the Owner role see this tab. Members and admins see just All Brands and Users.

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Inviting Team Members

1

Go to Settings → Organization & Users

Open the user menu at the bottom-left, click Settings, then Organization & Users.
2

Pick a brand and click Add User

Select the All Brands tab, find the brand you want to add someone to, and click Add User.
3

Enter their email

Search for a person or type an email address. You can add several people in one go, and pick which brands each one can access. They’ll get an email with a join link.
4

Choose their role

Pick what level of access they get. One person has one role across their brands.
  • Member - Can view data, create keywords and articles, and view reports. Cannot change settings, see billing or invite others.
  • Admin - Can update settings, add and remove members, and manage keywords, articles and API keys. Can view billing but not change it, and cannot create or delete brands.
  • Owner - Full control. Can create and delete brands, manage billing, and manage everything.
5

They accept

They click the link in their email, sign in (or create a free account), and they’re in.
The number of users is limited by your plan (1 on Starter, 6 on Pro, unlimited on Scale). Extra seats can be added from Settings → Billing & Plans.
When inviting a new member, they’ll receive an email with a join link. If they don’t already have a SnowSEO account, they’ll create one for free during the accept flow - no separate sign-up process needed.

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Brand Book

Your Brand Book tells SnowSEO who you are, what you do, and who you’re trying to reach - so every keyword suggestion, audit, and AI-generated article is tailored to your business. Open it from Settings → Brand Book. It has five tabs: About, Audience, Direct Competitors, Online Presence and Knowledge Base (Beta).
Define your brand’s core identity. Every field in this tab helps SnowSEO understand, represent, and track your brand across all features.Brand Book About tab showing Brand Name, Logo, Website, Feed Slug, Brand Colors swatches, Brand Aliases, Description, and Website Screenshots carousel
Fill out as many fields as you can here - the more SnowSEO knows about your brand identity, the better your AI-generated content, competitor suggestions, and visibility tracking will be. Even a short brand description makes a measurable difference in content relevance.

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Brand Name

What your audience calls you - it doesn’t have to match your domain. This name is used throughout the platform for reports, AI content generation, and branded prompt classification in AI Visibility tracking. When SnowSEO scans AI responses for mentions of your brand, the brand name is matched as a whole word or phrase boundary - not as a substring of another company name.For example, if your brand name is “SnowSEO”, the platform will detect it as a mention when AI responses reference “SnowSEO” as a distinct word, but not when they mention “SnowSEOPlatform” (a different entity).
Upload a logo image (min 400×400px, PNG, JPEG or WebP). The logo appears in reports, branded assets, and featured images. When you upload a logo, SnowSEO automatically extracts brand colors from it - you can see these in the Brand Colors section below and fine-tune them manually.

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Brand Website

Your primary domain that SnowSEO uses for all analysis, including:
  • Website audits and crawling
  • Rank tracking and keyword position monitoring
  • Google Search Console traffic data
  • AI visibility brand mention detection (cited URLs matching your domain)
Changing your website is restricted to once every 30 days. When you save a new URL, SnowSEO asks you to confirm and shows what happens:
  • Cleared automatically - Crawled pages, SEO, GEO and PageSpeed audits, and crawl settings (a fresh crawl of the new site starts right away), plus connected integrations such as Search Console and Analytics, which are tied to a domain and must be reconnected.
  • Also clear (optional) - Nothing is cleared unless you tick it: brand description, AI visibility prompts, tracked keywords, articles, knowledge base, backlink outreach (prospects, contacts, drafts and email history; mailboxes and templates are kept), topic clusters and competitors. Items you have none of are hidden.
The brand description, topic clusters and competitors are rebuilt automatically from the new site if you clear them, and the dashboard is held for a minute or two while that runs. Your organization and team members are always preserved.

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Canonical Domain

For apex domains (like acme.com, not blog.acme.com), choose whether your site is tracked with or without the www prefix. It’s used for sitemaps and indexing. Switching doesn’t reset any data and doesn’t use the 30-day limit.

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Blog URL Path

The path your articles live under, for example blog. Article links and structured data resolve as your site + this path + the article slug.

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Brand Feed Slug

Your public article feed URL, for example /feed/snowseo-com. This creates a shareable feed of your published articles, and automatically powers a standards-compliant RSS feed at /feed/{your-feed-slug}/rss.xml. Only lowercase letters, numbers, and hyphens are allowed. Once set, you can copy the feed URL or visit it directly.

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Brand Colors

SnowSEO can auto-detect brand colors from your logo or website favicon, or you can set them manually. Six color slots are available:These colors are used as the palette for AI-generated featured images in your articles. You can set each color with a hex color picker, or clear individual colors. If you upload a logo or favicon, SnowSEO attempts to extract these colors automatically.
Brand colors are auto-extracted when you upload a logo or change your website favicon, but you can always override them manually. Setting all 6 slots gives AI-generated featured images a more polished, on-brand look. If you’re unsure, just set Vibrant and Muted - the rest can be auto-derived.

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Brand Aliases

Aliases are alternative names that represent your brand. They play a critical role in AI Visibility tracking - SnowSEO uses them to detect when AI responses mention your brand even when they use a variation of your official name.There are two types of aliases, and they behave differently:1. Domain-shaped aliases (contain a ., like snowseo.io or app.snowseo.com)These are treated as extra hostnames/domains for your brand. SnowSEO uses them to match citation URLs and domain references in AI responses. For example, if your primary website is snowseo.com but you also own snowseo.io, adding it as an alias ensures citations to snowseo.io are counted as your brand.2. Text aliases (no ., like “Snow”, “Snow Platform”, “The SEO platform”)These are treated as alternate brand name spellings. SnowSEO matches them as whole words only (not substrings). For example:
  • If you add “Snow” as an alias, AI text mentioning “Snow” will count as a brand mention - but “Snowfall” or “Snowboard” will not.
  • If you add “Snow Platform”, it must appear as a distinct phrase.
Why aliases matter for branded vs. unbranded classification:When SnowSEO scans AI prompts (for the AI Visibility dashboard), each tracked prompt is classified as branded or unbranded:This classification lets you filter your AI Visibility dashboard to see how often AI Platforms mention your brand in unbranded contexts - a stronger signal of organic brand awareness. Adding aliases improves detection by catching variations. For example, if “Snow” is an alias, a prompt like “How does Snow compare to Ahrefs?” becomes classified as branded, giving you more accurate visibility data.
Add aliases that people commonly use to refer to your brand - abbreviations (“Snow”), alternative domains (“snowseo.io”), and common misspellings. Avoid generic single words that appear frequently in unrelated contexts.
A common mistake is setting only your domain as an alias. Domain aliases are great for citation matching, but text aliases catch the real value - mentions in AI prose where someone writes “Snow” instead of “SnowSEO”. Always add both types for complete coverage.

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Brand Description

A short summary (2–3 sentences) of what your brand does. This is used in several ways:
  • Helps AI generate more relevant content suggestions
  • Provides context for AI-powered competitor suggestions
  • Improves the accuracy of brand detection in AI responses
  • Used as context when SnowSEO crawls your website for analysis
If no description is provided, SnowSEO may attempt to crawl your website to infer your brand’s focus when needed (e.g., for competitor suggestions).Limit: 1,000 characters.

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Website Screenshots

Add multiple labeled screenshots of your website. These images are used inside AI-generated articles to provide visual context. The screenshot carousel supports:
  • Upload - Choose a PNG or JPEG file from your computer
  • Capture - SnowSEO can automatically capture a screenshot of your website (available for the homepage entry)
  • Labels - Each screenshot has a label (e.g., “homepage”, “pricing”, “about”) for organization
  • Navigation - Use the arrow buttons to browse through your screenshots
  • Editing - Rename labels or replace images inline
  • Deletion - Remove individual screenshots as needed
Requirements: Minimum 400×400px, PNG or JPEG format.
The “homepage” screenshot is special - SnowSEO can auto-capture it for you with the refresh button. For additional screenshots (pricing page, about page, feature pages), upload them manually. The labels help you organize multiple screenshots, and they’re used contextually inside AI-generated articles.
Brand Book settings are per brand. If you manage multiple brands, each one has its own settings.

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Creating a New Brand

Only organization owners can create brands. Open the brand switcher at the top of the sidebar and click Add New (or go to Settings → Organization & Users → All Brands and click Create Brands). This starts onboarding for the new brand:
1

Enter your website

Type your domain, for example acme.com. You can add several websites at once. SnowSEO reads each site and fills in your brand profile.
2

Review your topics

Check the topic clusters SnowSEO suggests for the brand and adjust them.
3

Review your prompts

Check the AI prompts to track and adjust them.
4

Choose a plan

Pick or confirm the plan that covers your brands.
If your plan has no brand slots left, you’ll be offered Add brands (an add-on) or Upgrade plan. A site you’ve added but not yet set up stays queued and shows a Set up action in the brand switcher and under All Brands.

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Reports & White Label

Open Settings → Organization Settings → Reports for organization-wide report delivery and presentation. It has six tabs: Reports and Notifications are available on every plan. White Label, Clients, Platform and SMTP require the Scale plan. See Report Builder for building the reports themselves.

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Account Settings

Open Settings → Account Settings to manage your personal profile.

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Profile Settings

Manage your personal account details:
  • Profile Photo - Upload or change your avatar (min 400×400px, PNG or JPEG). Remove it with the indicator button.
  • Username - Your display name visible to your team contacts.
  • Email Address - Change your email. A verification link is sent to confirm.
Changing your email sends a verification link to the new address. The change isn’t applied until you click it. Make sure the new email is accessible before you initiate the change.

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Privacy & Security

This section is split into three sub-tabs:
  • Password & 2FA - Update your account password. Two-factor authentication (2FA) and backup codes are surfaced here but are coming soon.
  • Active Sessions - View and revoke active login sessions across devices.
  • Privacy & Data - Download my data (a personal data export), toggles for Marketing emails, Analytics and Affiliate tracking, and Delete Account, which permanently deletes your account and all associated data. This action is irreversible.
Regularly review your Active Sessions to spot any unrecognized logins. If you suspect someone else has access to your account, revoke all sessions and change your password immediately.

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Frequently Asked Questions

Yes. When you add a user, you choose which brand(s) they can see. They won’t see brands they haven’t been added to. This is useful for agencies - each client’s data stays private to that client’s team.
No. Once the Google Search Console and Google Analytics integrations are connected (by the owner or admin), everyone on the team can see the data. Each person doesn’t need their own Google permissions.
In the sidebar on the left, click the brand name at the top. A dropdown shows all your brands. Click the one you want to switch to. You can also use the brand switcher inside Settings.
Yes, but only once every 30 days. Changing the domain clears the old site’s crawl data, audits and integrations (reconnect them afterwards), and you choose whether to also clear prompts, keywords, articles, knowledge base, backlink outreach, topic clusters and competitors. Your organization and team members are preserved. See Brand Website.
Go to Settings → Reports → Notifications and toggle each email (Weekly Performance Reports, Monthly Audit Reports, New Opportunities, Resource Usage Warning) per brand. Marketing emails are controlled under Settings → Privacy & Security → Privacy & Data.
No, but future keyword suggestions and AI content will be tailored to your new audience profile. Existing content isn’t affected.
Brand colors (Vibrant, Muted, Dark Vibrant, Dark Muted, Light Vibrant, Light Muted) are used as the color palette for AI-generated featured images in your articles. You can set them manually in Brand Book → About, or let SnowSEO auto-detect them from your logo or website favicon.
A prompt is classified as branded if it contains your brand name or any of your brand aliases. It’s unbranded if it doesn’t. For example, “How does SnowSEO compare to Ahrefs?” is branded because it includes “SnowSEO”. “Best SEO tools for small businesses” is unbranded.The AI Visibility dashboard lets you filter by branded/unbranded to understand how often AI Platforms mention your brand in contexts where the Platform wasn’t explicitly asked about you - this is a stronger signal of organic brand awareness.
Add names that people commonly use to refer to your brand. Aliases come in two types:
  • Domain aliases (e.g., snowseo.io if you own it) - these add extra hostnames that SnowSEO matches when scanning citation URLs in AI responses.
  • Text aliases (e.g., “Snow”, “Snow Platform”) - these are matched as whole words in AI response text. “Snow” will match the word “Snow” but not “Snowfall” or “Snowboard”.
Good candidates: abbreviations, alternative domains, common misspellings, or your brand name in a different language. Avoid generic single words that appear frequently in unrelated contexts.
Yes. If an alias contains a . (like snowseo.io), SnowSEO treats it as an extra domain for your brand. This means citations to that domain in AI responses will be counted as your brand. Only add domains that you actually own or that legitimately represent your brand.