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What Is an Organization?

An Organization is your top-level workspace in SnowSEO. It contains:
  • All your brands (websites)
  • Your team members and permissions
  • Shared billing and account-level settings
Think of it as the parent account that groups all SEO work under one company or client.

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What Is a Brand?

A Brand is one website/domain you track inside SnowSEO (for example, acme.com). Each brand has its own:
  • Keyword tracking data
  • SEO and AI visibility analytics
  • Competitors
  • Integrations
  • Content workflows
  • Brand Book settings
If you manage multiple websites, create one brand per website.

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Brands In Settings Dialog

Open Settings -> Brands to manage all brands and users inside your organization.
This tab is used to:
  • View all active brands in your organization
  • Create a new brand using Create Brands
  • Expand a brand and manage its members and pending invites
  • Invite users directly into a specific brand
  • Delete a brand (when allowed)
All Brands tab in Settings showing active brands and Create Brands button

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Brand Book

Open Settings -> Brand Book to configure brand intelligence used by SnowSEO.
Use this tab to define your brand identity and core profile details:
  • Brand Name: Friendly name used across dashboards and reports.
  • Brand Website: Primary domain SnowSEO analyzes for tracking and audits.
  • Brand Description: Short summary that gives context to your brand.
  • Brand Feed Slug: Public feed URL slug (for example, /feed/snowseo-com).
  • Website Screenshot: Visual reference of your website inside settings.
Brand Book About tab showing brand name, website, description, and feed slug fields
Brand Book settings are brand-specific. If you switch to another brand, each tab has its own separate data.

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Create Brands

Creating a brand from Settings -> Brands -> Create Brands follows the same flow as onboarding.
1

Register your Organisation

Once your account is created, SnowSEO automatically initializes your organization with a default name in the format: <Your Name> Organisation.
2

Enter your brand

Enter your root domain without protocol (for example, acme.com or www.acme.com).
SnowSEO automatically handles https://. Include www. only if it is part of your primary domain.
3

Choose your target region

Select the primary country where your audience is located. This controls regional rank tracking.
4

Choose your Competitors

SnowSEO suggests competitors automatically, and you can adjust them manually.
5

View your stats

After setup, you land in your initial reports (AI Visibility and GEO Audit) for the new brand.
This is the same onboarding sequence documented in the Onboarding guide.