Skip to main content
SnowSEO turns your public article feed into a standards-compliant RSS 2.0 feed automatically. Readers, news aggregators, email digest tools, and AI crawlers can subscribe to it and get your latest published articles delivered to them.

​
Your feed URL

Your RSS feed lives at your Brand Feed Slug with /rss.xml on the end:
For example, a brand with the feed slug snowseo-com has the feed:
Your feed slug is set in Brand Book → About → Brand Feed Slug — the same slug that powers your public feed page at /feed/{your-feed-slug}. See Brands & Account Settings to set or change it.
You don’t have to hand out this URL manually. Your public feed page advertises the RSS feed in its page metadata, so browsers and feed readers auto-discover it when someone points them at your feed page.

​
What’s in the feed

Each feed contains your brand’s public articles, newest first:
  • Only public articles — drafts, scheduled posts, and team-only articles are never included.
  • Full article content — each item carries the complete article as HTML, so readers can show the whole post without visiting your site.
  • The most recent 50 articles — older posts roll off the feed as you publish new ones.
  • Per-article details — title, link back to the article on your feed, author, publish date, and featured image.

​
How it stays up to date

The feed is generated live from your content every time it’s requested — there’s no cached file to rebuild and no manual refresh step.
1

You publish or make an article public

The article immediately becomes part of your public feed.
2

Your RSS feed reflects it on the next request

Because the feed is built on demand, the new article is already there — no regeneration needed.
3

Subscribers' readers pick it up on their next poll

Feed readers automatically re-check your feed on their own schedule (typically every 15–60 minutes) and show the new article to their users.
RSS is a pull format: nothing is streamed in real time. Subscribers’ apps do the polling for them, so once someone subscribes they never have to fetch anything by hand.

​
Controlling what appears

You control your RSS feed entirely through the public toggle on each article — the same control that adds an article to your public feed:
  • Make an article public → it appears in your feed page and your RSS feed.
  • Keep it private or as a draft → it stays out of both.
There’s nothing RSS-specific to manage. Curate your public feed and your RSS feed follows automatically. See Content for how to publish and manage articles.

​
FAQs

No. As soon as your brand has a feed slug and at least one public article, your RSS feed is live at …/feed/{your-feed-slug}/rss.xml.
Make it private (or leave it as a draft). The RSS feed mirrors your public feed exactly, so anything that isn’t public on your feed is never in the RSS feed.
Instantly on our side — the feed is rebuilt from your live content on every request. The only delay subscribers see is their own reader’s polling interval, which is normal for all RSS feeds.
The full article, as HTML. Subscribers can read the complete post inside their feed reader.
Set one in Brand Book → About → Brand Feed Slug. Without a feed slug there’s no public feed (and therefore no RSS feed) for that brand.