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SnowSEO can turn your public article feed into a standards-compliant RSS 2.0 feed. Readers, news aggregators, email digest tools, automations like Zapier, and AI crawlers can subscribe to it and get your latest published articles.

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Turn on RSS

RSS is off by default. To enable it:
1

Open RSS settings

Go to Settings → Content & CMS → RSS.
2

Enable RSS

Switch Enable RSS on. Your feed URL appears below the switch with a copy button.
While RSS is off, the feed URL returns a “not found” response.

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Your feed URL

Your RSS feed lives at your Brand Feed Slug with /rss.xml on the end:
For example, a brand with the feed slug snowseo-com has the feed:
Your feed slug is set in Brand Book → About → Brand Feed Slug, the same slug that powers your public feed page at /feed/{your-feed-slug}. See Brands & Account Settings to set or change it.
You don’t have to hand out this URL manually. Your public feed page advertises the RSS feed in its page metadata, so browsers and feed readers auto-discover it when someone points them at your feed page.

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What’s in the feed

Each feed contains your brand’s public articles, newest first:
  • Only public articles. Drafts, scheduled posts, and team-only articles are never included.
  • Full article content. Each item carries the complete article as HTML, so readers can show the whole post without visiting your site.
  • The most recent 50 articles. Older posts roll off the feed as you publish new ones.
  • Per-article details. Title, link back to the article on your feed, author, publish date, summary, and featured image.

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How it stays up to date

The feed is generated from your live content, so there’s no file to rebuild and no manual refresh step.
1

You publish or make an article public

The article becomes part of your public feed.
2

Your RSS feed reflects it shortly after

New articles appear the next time the feed is rebuilt. Feeds are briefly cached (about 10 minutes) to keep them fast for subscribers.
3

Subscribers' readers pick it up on their next poll

Feed readers automatically re-check your feed on their own schedule (typically every 15-60 minutes) and show the new article to their users.
RSS is a pull format: nothing is streamed in real time. Subscribers’ apps do the polling for them, so once someone subscribes they never have to fetch anything by hand.

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Controlling what appears

What appears in your RSS feed is decided by whether each article is public, the same control that adds an article to your public feed:
  • Make an article public (for example with Make Public when publishing) and it appears in your feed page and your RSS feed.
  • Keep it private or as a draft and it stays out of both.
  • Want every published article included? Under Settings → Content & CMS → SnowCMS, switch on Make all published articles public. The RSS tab reminds you when this is off, so your feed doesn’t stay empty by surprise.
See Content for how to publish and manage articles.

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FAQs

Yes. Switch on Enable RSS under Settings → Content & CMS → RSS. You also need a feed slug and at least one public article for the feed to have content.
Make it private (or leave it as a draft). The RSS feed mirrors your public feed, so anything that isn’t public is never in it.
Within a few minutes on our side, since feeds are cached for about 10 minutes. Subscribers then see it on their reader’s next poll, which is normal for all RSS feeds.
The full article, as HTML. Subscribers can read the complete post inside their feed reader.
Set one in Brand Book → About → Brand Feed Slug. Without a feed slug there’s no public feed, and therefore no RSS feed, for that brand.
The RSS address always uses the SnowSEO feed URL shown in settings. Your SnowCMS blog on a custom domain is set up separately, see SnowCMS.