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Even great content can’t rank if your website has technical problems. The Website Audit tool automatically scans every page of your site - the same way Google does - and gives you a clear, prioritized list of what’s broken and how to fix it.
Run your first audit right after setting up your project. It gives you a baseline to measure all future improvements against.

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Running Your First Audit

1

Go to Website Audit

In the sidebar, click Website Audit.
2

Start the crawl

SnowSEO starts from your homepage and follows every internal link across your site - just like Google’s crawler does.
3

Review your results

Most sites finish crawling in a few minutes. Once done, you’ll see your Site Health Score and a full breakdown of issues, sorted from most to least impactful.Website Audit Results DashboardFrom the above image, Core Metric: Audit Score (89/100)What it means: Overall health is very good, but not perfect → issues still exist.
4

Full Audit Report

The detailed audit view breaks down your website’s performance into focused sections so you can prioritize fixes and improve rankings faster.Full Website Audit Results Dashboard
The Technical section evaluates the core infrastructure of your website, including crawlability, indexing, security (HTTPS), and overall site structure.A higher score means search engines can reliably access, understand, and index your pages without obstacles.Use this section to identify and resolve critical issues such as broken links, incorrect canonical tags, crawl restrictions, and URL errors that may impact visibility.Technical tab in full audit report
For very large sites (500,000+ pages), consider scheduling audits during low-traffic hours like early morning. The crawler is respectful of server load by default, but it’s good practice for large-scale sites.

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Understanding Your Site Health Score

Your Site Health Score is a number from 0 to 100. Think of it like a report card for your website’s technical SEO health. The higher the number, the fewer issues Google will run into when crawling your site.
ScoreWhat it meansWhat you should do
90–100 ✅Excellent - your site is technically cleanMaintain and monitor
70–89 🟡Good - a few things need attentionFix warnings when possible
50–69 🟠Needs work - some issues hurting your performanceSchedule a fix sprint
Below 50 🔴Critical - serious problems holding you backPrioritize immediately

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Types of Issues Found

These are serious problems that directly prevent Google from crawling or ranking your pages. Fix these before anything else.Common errors you might see:
  • Broken internal links (404) - A page on your site links to a URL that no longer exists. Visitors and search engines hit a dead end.
  • Server errors (5xx) - Pages that crash when loaded. Google stops crawling these.
  • Important pages blocked by robots.txt - Your SEO team’s worst nightmare: a page that Google isn’t allowed to read.
  • “noindex” on pages that should rank - A tag that tells Google to ignore the page, sometimes added accidentally.
  • Redirect chains - When clicking one URL bounces through 3+ redirects before landing. Wastes crawl budget and slows users down.

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Fixing Issues

Click on any issue in the report to get:
  1. Which pages are affected - A clickable list of every URL with this problem.
  2. Why it matters - A plain-English explanation of how it impacts your rankings.
  3. How to fix it - Step-by-step instructions you can hand off to a developer or fix yourself.
Click Export to CSV to create a fix list for your developer. The export includes the issue type, severity, affected URL, and recommended action - everything they need without any back-and-forth.

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Setting a Recurring Audit Schedule

Running audits once isn’t enough - your site changes constantly. Set up a recurring schedule so you catch new issues automatically:
FrequencyBest for
DailyLarge e-commerce sites with frequent product/page changes
WeeklyMost content sites and SaaS products

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Frequently Asked Questions

No, not meaningfully. SnowSEO sets a conservative crawl rate by default - it won’t hammer your server. If you’re on a very small shared hosting plan, you can reduce the crawl speed in settings before starting the audit.
A few things can cause this without you touching the site:
  • An external site you link to went down (creating a broken outbound link)
  • A third-party script or image got removed, creating a missing resource error
  • Our scoring weights were refined to better reflect current Google guidelines
Check the Issues Changed section in the audit report to see exactly what’s new.
Run a new audit! Each audit is a fresh crawl. Click Run New Audit after deploying your fixes, and your score will reflect the changes immediately.
A redirect chain is when URL A → B → C → D (more than one hop). This wastes Google’s crawl budget and loses some “link juice” at each step. A redirect loop is when URL A → B → A (they redirect to each other indefinitely), which means the page simply never loads.
Start with 🔴 Errors only, sorted by “Number of Pages Affected.” Fix the ones affecting the most pages first. Once errors are cleared, move to 🟡 Warnings. You don’t need to fix every notice - those are optional improvements.
Yes. In the crawl settings before you start, add paths to the Excluded Paths list (e.g., /blog/drafts/). The crawler will skip those URLs entirely.