Measuring AI Visibility
Across the Web
See how AI systems reference brands, surface content, and influence discovery — with public datasets and real-time analytics.
AI Models → Citation Behavior
ChatGPT cites the most sources per response
Average sources cited per response
ChatGPT consistently references more external sources than other AI assistants, suggesting a stronger reliance on multi-source grounding when answering informational and commercial queries.
AI Visibility → Most Referenced Platforms
Reddit dominates AI citations
Share of total AI citations
Community-driven platforms like Reddit are now a primary knowledge source for AI assistants, often outperforming traditional publishers for discovery-style prompts.
AI Models → Citation Behavior
Average Sources Cited Per Response
Average sources cited per response
ChatGPT consistently references more external sources than other AI assistants, suggesting a stronger reliance on multi-source grounding when answering informational and commercial queries.
Community-Driven Platforms → AI Citations
Share of Total AI Citations by Platform
Share of total AI citations
Community-driven platforms like Reddit are now a primary knowledge source for AI assistants, often outperforming traditional publishers for discovery-style prompts.
Citations → Content Type Preference
AI prefers explanatory content over marketing pages
Citation distribution by content type
AI systems cite fewer sources for commercial and local queries, indicating higher selectivity and stronger competition for visibility in revenue-driving searches.
GEO → Regional Citation Bias
Local sources outperform global brands in GEO prompts
% of citations from local domains
For GEO-specific prompts, AI models consistently prefer regionally relevant domains, even when global brands exist — a key signal for localized AI optimization.
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