---
title: "How Kernkompetenz Pferd grew Google clicks by 82% | SnowSEO"
description: "A horse-health platform completed 81 Next Steps in about three months. Its daily clicks from Google went from 130 to 235."
url: "https://snowseo.com/case-studies/kernkompetenz-pferd"
---

# How Kernkompetenz Pferd grew Google clicks by 82%

A horse-health platform completed 81 Next Steps in about three months. Its daily clicks from Google went from 130 to 235.

Kernkompetenz Pferd is a German learning platform for horse owners, run by an equine vet. Its site is kernkompetenz-pferd.de.

## Results in ~3 months

Each figure is what the customer's own SnowSEO dashboard recorded for their site. Google and traffic figures are daily averages for the first and the last full week; AI figures are the first and the latest reading. A customer's numbers appear only once they agree to share them.

- Google clicks a day: 130 to 235
- Google impressions a day: 6,334 to 7,697

## What Kernkompetenz Pferd did in SnowSEO

- 81 Next Steps completed. 62 on rankings and 17 on AI visibility.
- 115 audits run. Checks of what stops Google and AI reading the pages.
- 112 keywords tracked. Followed on Google, day by day.
- 40 prompts tracked. Questions followed across six AI engines.

## In their words

> SnowSEO is the first tool that I, as a non-SEO expert, find understandable, comprehensible, and well-structured.

> I’ve genuinely tried a wide variety of SEO tools, and that was exactly the problem: I never actually implemented anything.

Hendrik Klein, Founder @KI-Tüpfelchen

[All case studies](https://snowseo.com/case-studies.md)